Background
Bike share’s space within urban settings provides a unique media space in which brands can directly engage with potential customers. As bikes themselves don’t fall within typical city code for urban “furniture” advertising, this creates one of the only platforms that can host ads while still being “Instagramable” by those using the bike share product, creating impressions far beyond typical traffic counts.
Lobbing for Municipal Advertising Legal Changes
To increase media space further, I worked directly with our municipal clients, their legal teams, and elected city council officials to change the city code, allowing for additional signage advertising to supplement program revenue that wasn’t typically allowed, especially in downtown settings.
Sponsorship & Advertising Sales
Throughout my time with CycleHop, I was able to bring in additional revenue, beyond ridership and membership sales with a diverse set of media space. These assets included station sponsorships equipped with rack branding and digital assets, bike basket branding, which highlighted advertisers across a city, and standard ad panels located at each station.
Organization Impact!
While a National Sponsorship Director secured a few brands, such as the Paul Frank and RedBull campaigns shown below, a majority of the advertising and sponsorship sales revenue was generated from my local relationships, generating more than $110,000 in additional revenue in 2018 alone. With my work, some of these campaigns evolved beyond advertising and helped increase the Coast Brand further through added co-marketing events, such as the Bolt Rally Rides that took place alongside the Lightning playoff runs in 2016 and 2018.
Some of the organizations I worked with on sponsorship and advertising campaigns include, but are not limited to:
- The Tampa Bay Margarita Festival
- Coppertail Brewing
- Tampa Bay Lightning
- Novel Riverwalk, Multifamily Urban Housing
- Tampa Bay Buccaneers
- AARP
